Stormi Steele is a celebrated American entrepreneur, beauty mogul, and social media influencer best known as the founder and CEO of Canvas Beauty Brand. She made history as the first TikTok creator to earn $1 million during a single live stream and has built a multi-million dollar beauty empire from her kitchen experiments. The business mogul also appeared on OWN’s “Love & Marriage: Huntsville” and is set to star in the upcoming “Belle Collective: Birmingham” spinoff in 2026.
Stormi Steele Biography
| Field | Details |
| Full name | Stormi Steele Beasley |
| Gender | Female |
| Date of birth | August 5, 1989 |
| Age | 36 years old (as of January 2026) |
| Place of birth | De Kalb, Mississippi, United States |
| Current residence | Huntsville, Alabama, United States |
| Nationality | American |
| Ethnicity | African-American |
| Zodiac sign | Leo |
| Religion | Christian |
| Sexual orientation | Straight |
| Height | 5 feet 4 inches (163 cm) |
| Weight | 134 lbs (61 kg) |
| Hair colour | Black |
| Eye colour | Dark Brown |
| Marital status | Married |
| Spouse | Courtney Beasley (married 2015) |
| Children | 1 (Chess Peace Beasley, born September 2, 2021) |
| Alma mater | Mississippi State University (dropped out), Cosmetology School, Dartmouth Tuck School of Business (2024) |
| Profession | Entrepreneur, Beauty CEO, Social Media Influencer, TV Personality |
| Net worth | $20 million (estimated, as of 2026) |
Who is Stormi Steele?
Stormi Steele is a powerhouse entrepreneur who transformed her passion for hair care into a multi-million dollar beauty empire.
Born and raised in De Kalb, Mississippi, she serves as the founder and CEO of Canvas Beauty Brand, a company that has redefined social commerce on TikTok.
The beauty innovator went from mixing hair products in her kitchen to becoming a recognized leader in the beauty industry.
Stormi gained national recognition when she became the first creator on TikTok to earn $1 million during a single live stream in June 2024.
The record-breaking event peaked at 10,000 viewers and changed the landscape of social commerce.
She has been featured in Forbes, Essence, Business Insider, and has appeared as a cast member on OWN’s “Love & Marriage: Huntsville” from 2023 to 2025.
What is Stormi Steele’s net worth?
As of 2026, Stormi Steele’s net worth is estimated at $20 million. She built this fortune through Canvas Beauty Brand, which generates millions in annual revenue. The company grossed over $21 million in sales through various channels, with TikTok Shop Live becoming a major revenue driver.
Her income sources include:
- Canvas Beauty Brand product sales (hair care and body care items)
- TikTok Shop Live commissions and sales
- Reality television appearances on OWN network
- Brand partnerships and collaborations
- Speaking engagements and business consulting
The entrepreneur’s wealth has grown exponentially since 2018, when she launched Canvas Beauty. Her innovative approach to social commerce and authentic connection with customers has made her one of the most successful Black-owned beauty brands in America.
How old is Stormi Steele? Age and birthday
Stormi Steele is 36 years old as of January 2026. She was born on August 5, 1989, in De Kalb, Mississippi, United States. Her zodiac sign is Leo.
Stormi Steele’s height, weight, and measurements
Stormi Steele stands 5 feet 4 inches (163 cm) tall and weighs approximately 134 pounds (61 kg). She has black hair and dark brown eyes.
The beauty CEO maintains a healthy physique and often shares beauty and wellness content with her followers.
Career
Early beginnings
Stormi Steele’s career journey started at Mississippi State University, where she studied art with a 3.7 GPA.
With only 23 credit hours remaining to graduate, she made the bold decision to drop out and pursue her true passion for hairstyling.
She enrolled in cosmetology school in 2011, determined to follow her dreams despite family concerns.
After leaving school, Stormi moved to Huntsville, Alabama, with only $800 to her name. She began working in a local salon, learning from master stylists and honing her craft.
The licensed cosmetologist opened her own salon and started building a six-figure income by 2012.
Canvas Beauty Brand founding
The idea for Canvas Beauty came to Stormi in a dream in 2018. She recalls receiving divine inspiration that revealed her purpose to help people embrace their natural beauty, along with the name “Canvas Beauty” and the mission statement.
Starting from her kitchen, she began creating hair care products infused with organic ingredients like cayenne pepper and palm fruit oil.
Canvas Beauty Brand officially launched in 2018 as a 100% e-commerce company. Within 11 months, Stormi had built a million-dollar business solely from her product line and online sales.
The brand initially focused on hair care products designed to promote hair growth and health for natural hair.
TikTok Shop dominance
Stormi Steele revolutionized social commerce when she joined TikTok Shop. On June 8, 2024, she made history by becoming the first TikTok creator to earn $1 million during a single live stream.
The six-hour broadcast showcased Canvas Beauty products, with 10,000 viewers tuning in at peak times.
The entrepreneur didn’t stop there. In December 2024, Stormi broke her own record by grossing $2.1 million on TikTok Shop Live, taking the title for highest sales in both the United States and the United Kingdom.
Canvas Beauty is widely recognized as a category leader on TikTok Shop Live, with Stormi helping to pioneer live shopping in the beauty industry.
Product expansion
While Canvas Beauty started with hair care products, Stormi expanded the line to include body care items. The Body Glaze, launched in late 2023, became a viral sensation.
The organic anti-aging formula is packed with palm fruit oil, leaving skin soft and glossy without being greasy. Over 1,000,000 units of Body Glaze have been sold, with more than 100,000 reviews on TikTok Shop.
Reality television
Stormi joined the cast of OWN’s “Love & Marriage: Huntsville” in 2023, giving viewers an inside look at her marriage with husband Courtney and their business ventures.
She appeared on the show through Season 9, leaving in 2025 to focus on her rapidly growing business and to avoid the negativity from certain fans.
In January 2026, OWN announced “Belle Collective: Birmingham,” a new spinoff series starring Stormi Steele. The show will follow her as she connects with a circle of driven, successful southern women in Birmingham, Alabama. The series is set to premiere later in 2026.
Recent developments (2026)
In January 2026, Canvas Beauty announced its first-ever talent partnership with actress and entrepreneur La La Anthony.
The collaboration features La La’s signature scents in the Body Glaze line. The official launch took place on January 30, 2026, with a 48-hour live event on TikTok Shop Live hosted by Stormi.
Educational achievements
Stormi graduated from Dartmouth Tuck School of Business in December 2024. The college dropout turned Ivy League graduate completed an intensive business course designed for established entrepreneurs. She credits the opportunity to SheaMoisture and Milan Rouge for sponsoring her education.
Is Stormi Steele married? Husband and children
Stormi Steele is married to Courtney Beasley. The couple met over a game of spades when Stormi was 19 years old and in college.
Her friend invited her to play, and Courtney barely said two words to her during their first meeting. They married in 2015 after being together for several years.
About Courtney Beasley
Courtney Beasley serves as the Chief Operating Officer (COO) of Canvas Beauty Brand. He left his previous job to join his wife’s company full-time and help scale the business.
Courtney handles the operational side of the company while Stormi focuses on product development and marketing.
The couple has worked together to build Canvas Beauty into a multi-million dollar empire. They celebrate over a decade of being together and have built a strong partnership both personally and professionally.
Children
Stormi and Courtney have one child together. Their son, Chess Peace Beasley, was born on September 2, 2021. The couple named him Chess Peace, and he is affectionately called “Chessy Whessy” by his mother.
Infertility journey
Stormi and Courtney’s path to parenthood was not easy. The couple struggled with infertility for 12 years, trying to conceive without success.
In September 2021, they started their IVF (In Vitro Fertilization) journey. They got pregnant on their first frozen embryo transfer, receiving the news as a Christmas gift.
This personal experience inspired Stormi to launch her nonprofit “For Mamas Foundation.” Through the foundation, she sponsors fully funded IVF treatment for hopeful mothers across the country. She announced her first IVF recipient in 2021, helping other women facing similar fertility challenges.
Social media presence
As of January 2026, Stormi Steele has approximately 333,000 followers on Instagram under the handle @canvasgirlbeauty.
She also has over 558,000 followers on TikTok as @iamstormisteele. The entrepreneur uses her platforms to promote Canvas Beauty products, share business insights, and connect with her customers.
Stormi’s social media strategy focuses on authentic engagement and live shopping events. She promotes her TikTok live sessions across Instagram and other platforms to maximize audience reach.
Her content includes product demonstrations, behind-the-scenes looks at her business, family moments, and motivational messages for aspiring entrepreneurs.
The beauty mogul has built a loyal community of customers who support her brand and participate in her record-breaking live shopping events.
Fast facts about Stormi Steele
- Stormi dropped out of Mississippi State University with only 23 credit hours left to complete her degree in art.
- She moved to Huntsville, Alabama, with just $800 in her pocket and built a multi-million dollar empire.
- The name “Canvas Beauty” came to Stormi in a dream, along with the brand’s mission statement.
- She became the first TikTok creator to earn $1 million during a single live stream in June 2024.
- Stormi broke her own record in December 2024 by grossing $2.1 million on TikTok Shop Live.
- She graduated from Dartmouth Tuck School of Business in 2024, completing an Ivy League business program.
- Canvas Beauty’s viral Body Glaze has sold over 1,000,000 units since its launch in late 2023.
- Stormi runs the “For Mamas Foundation,” which provides fully funded IVF treatments to women struggling with infertility.
- She left “Love & Marriage: Huntsville” in 2025 to focus on her business but will star in “Belle Collective: Birmingham” in 2026.
- In January 2026, Canvas Beauty launched its first talent partnership with La La Anthony, featuring signature Body Glaze scents.
Read more: Melanie Zanona Age, measurements, height, weight, net worth, salary, husband, career
Wrapping up
Stormi Steele’s journey from a small-town Mississippi girl to a multi-millionaire beauty mogul serves as an inspiration to entrepreneurs worldwide.
At 36 years old, she has built Canvas Beauty Brand into a social commerce powerhouse while balancing motherhood and multiple business ventures.
With her upcoming reality show and continued expansion of Canvas Beauty, Stormi shows no signs of slowing down in 2026 and beyond.
References
- Forbes. “Beauty Founder Stormi Steele Is Going For The Gold In Business”.
- Business Insider. “How to Build a Successful Hair Care Business From Scratch”.
- Variety. “Belle Collective Sets Stormi Steele Spinoff as Own Renews Season 7”.
- Essence. “After A Long Journey To Motherhood, Stormi Steele Used Her Baby Shower to Give Back”.
- EBONY Magazine. “Stormi Steele Shatters Records on TikTok, Earning $1 Million in a Single Live Session”.
- Briefly.co.za. “Stormi Steele’s net worth: Did Canvas Beauty Brand make her a millionaire?”.
- Vimmi. “Social Commerce Case Study: Stormi Steele’s $1M TikTok Live”.
- Bossip. “Stormi Steele Celebrates Canvas Beauty’s La La Collaboration”.
Disclaimer: The information on Megapicsly.com is collected from trusted sources. However, we do not guarantee accuracy or completeness of celebrity profiles, net worth estimates, or biographical data. Readers should verify information independently. For corrections or inquiries, contact us at info@megapicsly.com.
